This Article is an interview of Tahera Bhen Petiwala (Owner and Designer of Jamali Shadi Shop) which was published in the "The News" english news paper on Sunday 5th of October, 2008.

By Sabeen Jamil

"Rida designers like Tahira Petiwala are introducing a new form of cottage industry in Pakistan. Kolachi reports.

She is humble enough to admit but Tahira Petiwala, after having designed Ridas (traditional burqa of the Bohra community) for years at the basement of her home, has helped grow a new form of cottage industry in Pakistan.

This small, yet slowly, rising industry comprises mainly of women entrepreneurs like Tahira, who have been designing and making Ridas in small single-room workshops at their homes for years. By doing so, they have helped Rida making thrive as an industry.

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